As your business grows, so do your marketing, sales, and service needs. HubSpot Starter is a fantastic entry point, providing essential tools to help you manage your operations effectively. However, there comes a time when the Starter package might no longer meet your expanding needs, and upgrading to HubSpot Pro becomes not just beneficial, but necessary.
But how do you know when it’s time to make that leap? In this article, we’ll explore the key benchmarks and data points that indicate you’re ready to move from HubSpot Starter to HubSpot Pro.
1. Your Contact List is Growing Rapidly
One of the first signs that you’re outgrowing HubSpot Starter is the rapid growth of your contact list. HubSpot Starter supports up to 1,000 contacts, and as you approach or exceed this limit, you may find the need for more advanced segmentation and automation tools that HubSpot Pro offers.
If your contact list exceeds 1,000 and continues to grow at a rate of 10% or more per month, it’s time to consider upgrading. HubSpot Pro provides more advanced contact management features, allowing you to handle larger lists with ease.
2. Increased Need for Automation and Customization
As your business scales, manual processes can become overwhelming and inefficient. HubSpot Starter offers basic automation features, but if you’re finding that your workflows require more complex automation—such as branching logic, if/then conditions, and more—HubSpot Pro is the right fit.
When you need more than five automated workflows, or if your existing workflows require complex triggers and conditions, upgrading to HubSpot Pro will allow you to fully automate and customize your marketing efforts.
3. Advanced Reporting and Analytics Requirements
Another clear indicator that you’re ready for HubSpot Pro is when your reporting and analytics needs surpass what the Starter plan can provide. While HubSpot Starter offers basic reporting, HubSpot Pro includes advanced analytics tools, such as custom reporting, attribution reporting, and even the ability to create custom dashboards.
If you find yourself needing to track multiple KPIs across different teams or require more granular insights into your campaigns, the advanced reporting features in HubSpot Pro will be invaluable.
4. Growing Sales and Service Teams
HubSpot Pro is designed to support growing sales and service teams with features like custom sales pipelines, service tickets, and more comprehensive CRM tools. If your business is expanding and your teams need more sophisticated tools to manage customer relationships and sales processes, the Pro plan is a logical next step.
When your sales and service teams exceed five members each, or when you need more than one sales pipeline, HubSpot Pro provides the necessary tools to manage these functions effectively.
5. Demand for Multi-Language and Multi-Domain Support
If your business is expanding internationally or managing multiple brands, HubSpot Pro offers multi-language content management and the ability to manage multiple domains from a single account. This is a significant upgrade from the Starter plan, which is more limited in these areas.
When your content strategy starts to require multiple languages or domains, it’s a clear sign that HubSpot Pro is the right tool to support your global or multi-brand operations.
Ready to Take the Next Step?
If these benchmarks resonate with your current business situation, it’s likely time to consider upgrading from HubSpot Starter to HubSpot Pro. The transition can be smooth and seamless with the right preparation and guidance.
At CarpathiaLabs, we specialize in helping businesses like yours make the leap to more advanced platforms. Contact us today to discuss how we can help you prepare for the upgrade, manage the transition, and fully leverage HubSpot Pro’s capabilities to drive growth.
