Compliance Mastery
Revolutionizing Compliance and Risk 
Management
Transforming Challenges into Growth: A Comprehensive Approach
- HubSpot Audit and Overhaul: Conducted a comprehensive audit of the existing HubSpot setup, identifying and rectifying issues related to data quality and lack of automation.
- Automations for Data Enrichment: Implemented strategic automations to enhance data enrichment processes, improving lead quality and accuracy.
- Dealfront Integration: Integrated Dealfront for superior data enrichment services, ensuring high-quality prospect and customer data.
- Reporting Infrastructure Development: Established a new reporting infrastructure from the ground up, enabling detailed insights into marketing performance and business impact.
- ABM Strategy and Reporting: Implemented Account-Based Marketing (ABM) strategies, complete with specialized reporting to track effectiveness and ROI.
- Multichannel Campaign Framework: Created and deployed a multichannel campaign framework to synchronize efforts across channels, enhancing reach and engagement.
- SLAs and Team Training: Developed and trained the marketing and SDR teams on Service Level Agreements (SLAs) and activities, ensuring cohesive efforts towards common objectives.
- TAM, ICP, and Scoring Development: Worked closely with the GTM team to define the Total Addressable Market (TAM), Ideal Customer Profile (ICP), and lead/account scoring systems to prioritize efforts and resources efficiently.
- Team Training on ABM and Reporting: Conducted comprehensive training for the marketing team on ABM strategies and reporting, elevating their strategic approach to target account marketing.
- Cross-Functional Collaboration Enhancement: Enhanced collaboration between marketing, sales, and customer success teams, aligning all parties around the business goals and driving unified efforts.
- Automations for Efficiency: Leveraged various automations, including those built into HubSpot and additional platforms like On24 for webinars, to streamline marketing operations and enhance lead nurturing processes.
- Continuous Growth Achievement: Achieved 8 consecutive quarters of growth in the 40%'s, demonstrating the effectiveness of the strategies and automations put in place.
Compliance & Risks Milestones
Key Achievements Unlocked: Growth, Efficiency, and Compliance
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Team Insights
Radu possesses a deep understanding of the ever-evolving digital landscape, enabling us to stay ahead in a competitive market. With any new software or digital capability that is introduced, you can be sure Radu already knows about it. His analytical skills, data-driven approach and long-term strategic mindset played a crucial role in optimizing our marketing campaigns for maximum impact. I always felt reassured that our campaigns were well looked after with Radu on the team!
Orlaith Morris
I had the pleasure of working under Radu's leadership at Compliance & Risks. His strategic thinking and holistic approach were crucial in guiding the Marketing team in its activities, beside his supportive leadership approach. Overall, Radu's leadership made a significant impact on our team, and I highly recommend him as a leader who brings both strategic insight and support to the table.
Greice Matos
I had the absolute pleasure of working with Radu for little over two years at Compliance and Risks. Radu added immense value to the organisation particularly in *Planning & Strategy *Stakeholder Management *Marketing Ops He built the Marketing Engine ground up at Compliance and Risks. I would love to work with Radu again if given a chance and I would recommend Radu any day.
Shreyas Kumaraswamy
One of Radu's key strengths is his unwavering focus on strategy and long-term planning. He is not merely concerned with short-term gains but has a keen eye for the bigger picture. Radu's strategic thinking has been instrumental in shaping our digital marketing efforts, resulting in well-executed and highly effective campaigns. His ability to set clear, attainable goals and navigate us towards them is a testament to his leadership.
